Founded in 2017 by Jonathan Lieman, EMSA Distribution services Southern Africa's hair and beauty market and has grown into the largest supplier in Southern Africa of professional hair and beauty supplies. The company operates from multiple locations, offering tailored solutions through dedicated consultants at showrooms in Cape Town and Johannesburg.
Lime Light is part of the EMSA Distribution group — one of the largest suppliers of professional hair, beauty and nail products in Southern Africa. Over the years a family of established trading brands has come together under one roof, each with its own heritage and area of expertise, so that salons, spas, barbers, nail studios and students can be served by specialists in every category.
Below you'll find profiles of the companies and divisions that make up the group, the markets they serve and what they bring to professionals across the country.
Operating as EMSA Distribution's flagship brand, Lime Light serves professional hair and beauty salons. We emphasise quality products and personalised service, work with training institutes nationwide, and offer door-to-door delivery solutions.
Established in 1999, Hands Down operates as a wholesaler to the hair and beauty industries. Following its 2019 integration into EMSA, the brand expanded its offering to include beauty products, salon furniture and salon equipment, and now serves customers across the country.
Founded in 1985, Beautiquip distributes internationally recognised products to skin care clinics, spas and nail studios. Now part of the EMSA family, Beautiquip serves the discerning needs of professionals.
Professional hair removal systems distributed in 120+ countries, with a focus on pre- and post-depilatory cosmetics.
Established in 1987, a wholesale distributor of salon furniture, equipment and consumables across Southern Africa.
A South African distributor with 25+ years' history and the exclusive distributor of the Gelish and Morgan Taylor brands.
An e-commerce platform offering thousands of products with swift five-day shipping.
The digital division supporting the group's online ecosystem and customer experience.
The technology division underpinning the systems and infrastructure across the group.
Together these companies and divisions give professionals a single, trusted source for everything a salon needs — from everyday consumables to furniture and equipment. The group operates from five branches across South Africa:
With 7,000+ products from 150+ trusted brands, trade pricing for the industry and fast nationwide delivery, the group is built to keep professionals fully stocked and supported.
