Privacy Policy

Lime Light is a division of EMSA Distribution (PTY) Ltd, a South African wholesaler supplying professional hair, beauty and nail products to salons and trade customers nationwide. We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, who we share it with and the rights you have. We process personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

Information We Collect

Depending on how you interact with us, we may collect the following personal information:

Full names and, where required for trade accounts, identity numbers
Business and delivery addresses
Contact details, including phone number and email address
Job title and the name of the salon or business you represent
Banking, financial and credit information needed to open and manage a trade account
VAT and tax registration details
Records of your communication with us and your interactions with our website

How We Use Your Information

We use your personal information to:

Process orders and deliver products and services to you
Open and manage your trade account, including credit checks and identity verification
Detect and prevent fraud and money laundering
Keep accurate records and carry out internal audits
Respond to your enquiries and provide customer support
Comply with our legal and regulatory obligations

Cookies

Our website uses cookies to recognise you, remember your preferences and compile aggregate statistics about how the site is used. This aggregate data does not personally identify you.

You can disable cookies through your browser settings, but please note that some features of the website may not function correctly as a result.

Sharing Your Information

We may disclose your personal information to third parties who are involved in delivering the products and services you receive, such as suppliers, consultants, couriers and vendors. These third parties are required to use your information only for the purposes for which we engaged them and to keep it secure.

We do not sell your personal information.

How Long We Keep Your Information

We retain your personal information only for as long as it is necessary to fulfil the purposes set out in this policy, unless a longer retention period is required or permitted by law, or you have consented to us keeping it for longer.

Your Rights

Under POPIA you have the right to:

Request access to the personal information we hold about you
Ask us to correct or update inaccurate information
Request that we delete your information, where appropriate
Object to or request that we restrict the processing of your information

If you have a concern that we are unable to resolve, you are entitled to lodge a complaint with the Information Regulator at https://www.justice.gov.za/inforeg/.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact our Information Officer:

Information Officer: Devan Kassel
Email: devan@limelighthb.co.za
Phone: 011 262 2451

Last updated: June 2026