Why Nouvelle? Italian professional hair colour, lightening and styling with a creative soul
Lime Light Hair & Beauty · 23 October 2026 · 6 min read
Everything South African salons need to know about Nouvelle: Cream Color, Cream Peroxide, Decoflash and Yellow Killer bleach, Paint Bang, Rev Up, colour care, Re-Styling and SHAPE perms.
Published 28 October 2026 by Lime Light Hair & Beauty Products.
💡 The quick answer
What is Nouvelle? A professional Italian hair brand, 100% made in Italy and sold in more than 80 countries, known for colour, lightening, colour care and styling.
Why colourists love it: rich Cream Color shades, smooth Cream Peroxide in five strengths, bleaches that keep blondes clean, and creative Paint Bang direct colours.
Keep colour bright: Rev Up colour masks, Yellow Killer and Orange Killer toning care, and the Color Glow maintenance mask.
Finish the look: the Re-Styling range of sprays, pastes, mud and gel, plus SHAPE perms.
Where to buy: online at limelighthb.co.za and at the Lime Light Super Store in Sandton, where you can see the Nouvelle wall in person.
What is Nouvelle?
Nouvelle is a professional Italian hair brand with a design-led, artistic personality. Every product is 100% made in Italy, with formulation, manufacturing, filling and quality control done in the brand's Italian facility. Nouvelle is sold in more than 80 countries, is made for professionals only, and offers more than 15 product lines covering colour, lightening, colour care, styling, perms and treatments.
Nouvelle says it does not test on animals, and much of its range follows a vegan-friendly formulation approach. Its bold, art-inspired packaging makes it one of the most eye-catching brands on any salon shelf.
What is Nouvelle Cream Color?
Nouvelle Cream Color is a 100ml permanent hair colour for salon use. Its smooth cream mixes easily with Nouvelle Cream Peroxide and gives rich, long-lasting pigment, even coverage and brilliant shine. The range runs from deep naturals like 1N to super-light shades like 90.01, fashion tones like Grey, and correctors like 022 Violet Corrector, which neutralises unwanted yellow and gold. The naturals, especially 4N, 3N, 1N and 5N, are the most popular Nouvelle shades at Lime Light.
Which Nouvelle Cream Peroxide should I use?
Nouvelle Cream Peroxide is a creamy developer in 1L bottles that mixes smoothly and stays where you put it. Choose the strength by the result you want:
| Strength | Best for |
|---|---|
| 5 Vol (1.5%) | Gentle toning, demi-permanent colour and refreshing faded mid-lengths |
| 10 Vol (3%) | Tone-on-tone colour and depositing shade with no real lift |
| 20 Vol (6%) | Grey coverage and permanent colour with up to 2 levels of lift |
| 30 Vol (9%) | Extra lift for lighter results and highlights |
| 40 Vol (12%) | Maximum lift with high-lift shades and bleach; use with care |
Read our Peroxide strengths explained guide for a full walk-through of levels, lift and developer choice.
Which Nouvelle bleach is best for clean blondes?
Nouvelle's lightening powders are built to lift while fighting brassiness:
- Decoflash Blue Bleach 500g refill: a dust-free lightening powder with blue pigment to neutralise warm, brassy tones. A cost-effective choice for highlights, balayage and global lightening. It is one of the most popular Nouvelle products at Lime Light.
- Yellow Killer Bleach 500g: lifts while actively neutralising yellow and brassy tones, and mixes to a creamy consistency that stays put without drying out or swelling.
- Color Effective Blonde Deco 9 Bleach 500g: a high-lift lightener for bright blonde results.
⚠ Safety first
Always do a skin allergy test and a strand test before colour or bleach services, follow the mixing instructions on the pack, and never leave lightener unattended on the scalp.
What is Nouvelle Paint Bang?
Paint Bang is Nouvelle's range of ammonia-free, semi-permanent direct colours, named after the planets. It needs no developer: apply it straight from the tube onto pre-lightened hair for vivid, fashion-forward results. Nouvelle says Paint Bang lasts for up to 10 to 20 washes, and its conditioning formula leaves hair soft and shiny. Mix shades together for custom colours, or add Moon Diluter to turn any shade into a pastel.
How do I keep colour bright between salon visits?
Colour fades with every wash, so send clients home with the right care:
- Rev Up Hair Color Improver 200ml: conditioning colour masks that refresh and intensify faded tones in shades like Red, Copper, Truffle and Electric Blue.
- Color Effective Yellow Killer Shampoo and Mask: violet-pigmented care that neutralises brassy, yellow tones in blonde, bleached and silver hair.
- Color Glow Orange Killer Shampoo: neutralises unwanted orange tones for cooler brunettes.
- Color Glow Colour Maintenance Mask 1L: nourishes and detangles while helping lock in colour to prevent fading.
| Client | Send home with |
|---|---|
| Fresh red or copper | Rev Up Red or Rev Up Copper |
| Rich brunette | Rev Up Truffle, or Orange Killer Shampoo for cooler tones |
| Platinum, ash or silver blonde | Yellow Killer Shampoo and Yellow Killer Mask |
| Vivid blue fashion colour | Rev Up Electric Blue |
| Any colour-treated hair | Color Glow Colour Maintenance Mask |
What is in the Nouvelle Re-Styling range?
Re-Styling is Nouvelle's styling line, with eye-catching, art-inspired packaging. Rock Hard Fixing Hairspray gives extreme, long-lasting hold, and the Volumizing Mousse adds weightless lift to fine, flat hair. For texture, choose Hot Head molding paste (matte, medium-strong hold), Spider Head (stretchy, piecey texture) or Matte Mud (strong hold, zero shine). Power Glue is an extreme-hold gel for sculpted, gravity-defying looks. For lasting curl, SHAPE Perm kits come in different strengths, including #0 for resistant hair.
Why buy Nouvelle from Lime Light?
- The full range in one place: Cream Color, developers, bleach, Paint Bang, Rev Up, colour care, styling and perms.
- See it in person: the Nouvelle wall at the Lime Light Super Store in Sandton.
- Colour tools too: the Nouvelle Digital Scale, colour charts and the Paint Bang chart for client consultations.
- Branches nationwide: in Johannesburg, Cape Town and Durban, plus online ordering.
Frequently asked questions
Where is Nouvelle made?
Nouvelle is 100% made in Italy, with formulation, manufacturing, filling and quality control in Italy.
Is Nouvelle tested on animals?
Nouvelle says it does not test on animals, and much of its range follows a vegan-friendly formulation approach.
Does Paint Bang need developer?
No. Paint Bang is a ready-to-use, ammonia-free direct colour. Apply it straight from the tube, ideally on pre-lightened hair.
How long does Paint Bang last?
Nouvelle says Paint Bang lasts for up to 10 to 20 washes, depending on the hair and how it is cared for.
Which Nouvelle developer should I use for grey coverage?
Most colourists use 20 Vol (6%) Cream Peroxide for grey coverage with permanent Cream Color.
What does Yellow Killer do?
The Yellow Killer bleach, shampoo and mask use violet pigments to neutralise yellow and brassy tones, keeping blondes and silvers cool and bright.
Where can I buy Nouvelle in South Africa?
At Lime Light: online at limelighthb.co.za, at the Lime Light Super Store in Sandton and at our branches in Johannesburg, Cape Town and Durban.
Shop Nouvelle at Lime Light
- Shop online: limelighthb.co.za, search "Nouvelle"
- Visit the Super Store: Block B, Tripark, 17 Eastern Service Road, Kelvin, Sandton, the largest showroom of its kind in South Africa for dedicated wholesale hair and beauty products
- Open a trade account: visit our website and hit register, fill in the details and we will approve your account
- Call us: 011 262 2451 | Email: online@limelighthb.co.za
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